Home/Portfolio

Selected work, on the record.

Articles, marketing pages, podcasts, and ad copy across healthcare, real estate, certification, and small-business marketing. Pittsburgh-based, working everywhere. Anything below, I'm happy to talk about.

01 / Writing

Articles & essays.

Long-form, short-form, ghost-bylined, and everything in between. Sorted newest first.

SEAM Pursuing LEED Gives You a Head Start on SEAM Certification 2026 SEAM Community Engagement Usually Starts in the Wrong Place 2026 SEAM Why Is Measuring the "S" in ESG Still So Hard? 2026 SEAM What "The Jack" Teaches Us About Human-Centric Real Estate 2026 LinkedIn Eco Choice Aotearoa Continues to Define Sustainable Certification 30 Years Later Sep 17, 2025 LinkedIn Less Technology, More Purpose: How Smart Building Certification is Getting Smarter Sep 11, 2025 IWBI Six ways you can promote health and safety right now Sep 3, 2025 LinkedIn Is It Possible to Design for Equity and Inclusion? CIDIE Certification Thinks So. Aug 15, 2025 LinkedIn From Invisible to Invaluable: Are Building Operations the Pathway to Better Bottom Lines? May 12, 2025 Medium What Your Blogging Platform Says About You Mar 16, 2023 Medium 5 Digital Marketing Tips for Small Businesses Mar 16, 2023 IWBI WELL AP Blanche Garcia integrates wellness with innovative interior design Sep 30, 2020 IWBI WELL AP Jason Li is transforming workplace interior architecture Jun 18, 2020 ONS Voice LGBTQ Patients With Cancer Jun 2, 2020 ONS Voice Staffing Levels in Ambulatory Oncology Nursing Mar 3, 2020 ONS Voice Novel Therapies: How CAR T Cells and Biosimilars Are Changing Cancer Care Jun 4, 2019 ONS Voice The Value of Oncology Nurse Certification May 1, 2019 Onc Nurs News Higher Nursing Education Translates to Better Care for Patients Oct 9, 2018 CureToday Mind, Body, and Spirit: How Mindfulness Can Help Feb 25, 2018

02 / Websites & Pages

Sites & landing pages.

Marketing pages, full website rebuilds, and the copy that lives on them.

SEAM

SEAM | The first standard for social equity in commercial real estate

seamcertification.org

Live site

Certainly

Certainly | Marketing Technology Experts for Certification Leaders

certainly.coop

Live site

Gantry Kids

Gantry Kids & Teens | Summer & Afterschool Programs

gantrykids.com

Live site

IWBI

Why WELL Certification?

wellcertified.com/why-well

Live page

IWBI

WELL Accredited Professional

wellcertified.com/well-ap

Live page

ITSco

Ready to Embrace AI for Your Business?

itsco.com/ready-to-embrace-ai-for-your-business

Live page

IWBI

Get to Know the WELL AP Exam

wellcertified.com/well-ap-exam

Live page

03 / Podcasts

Shows & episodes.

Concept, production, hosting, and the long tail of post.

ONS

The ONS Podcast.

Host, producer, and editor for the first 100 episodes. A weekly oncology-care series for nursing professionals, with continuing-education credits, sponsorship integration, and a community that kept showing up.

100Episodes hosted 1M+All-time downloads 5K–20KWeekly listeners

Listen on Spotify

04 / Ad Copy

Ads & campaign copy.

Short-form persuasion. Headlines, body, CTAs.

WELL Health-Safety Rating

Investing in Health Pays Back

WELL AP Credential

Let's talk

See something that fits what you need?

Any piece on this page, I'm happy to walk you through. The brief, the process, what worked, what didn't.

Start a conversation Want the deeper story? See the case studies