Social Media

A clinic that sounded like itself online.

A clinician-owned behavior analysis clinic in Raleigh had the expertise and the community standing. What it didn't have was a social presence that reflected any of it. We built one, in their voice, then handed back the keys.

Client: Behavior analysis clinic (Raleigh, NC)
Platforms: Facebook, Instagram, LinkedIn
Audiences: Parents of children with autism + ABA professionals
Outcome: 754% reach growth, 333% engagement growth

01 / Overview

Great care, quiet online.

The client is a locally owned behavior analysis clinic in Raleigh, NC, specializing in high-quality ABA therapy for children with autism. As one of the area's only clinician-owned and operated clinics, it prides itself on delivering expert, individualized care free from corporate bureaucracy.

What they lacked was a cohesive social media strategy to amplify that mission and reach their audiences where those audiences actually were.

02 / The Challenge

Two audiences, three platforms, one voice.

Before we started, the clinic was dealing with:

Inconsistent posting across channels.
Limited engagement and an unclear brand voice.
No internal resources or expertise for content creation.
Two distinct audiences to speak to: parents of children with autism on Facebook and Instagram, and ABA professionals on LinkedIn.

Their goals were ambitious by design: daily posting across three platforms, growth in followers and engagement, and real traffic back to the website and blog.

03 / Our Approach

Build the system. Write the copy. Hand it back.

Content Pillars

Defined key themes to guide consistent messaging and tailored them to each platform's audience.

Content Calendar

A detailed schedule that delivered daily posts across Facebook, Instagram, and LinkedIn.

Creative Assets

We wrote copy for all posts, curated a stock image library for regular use, and connected the clinic with a local photographer for real photography across every channel.

Platform-Specific Tone

Welcoming and authoritative for parents on Facebook and Instagram. Professional and encouraging on LinkedIn, tuned for ABA professionals looking for their next role.

Training and Handover

We delivered calendar and post templates, a repeatable content creation process, and an image library so the clinic could sustain the cadence without outside help.

04 / Execution

What actually shipped.

Content writing: Detailed copy for each day's post, broken down by channel, including calls-to-action, link destinations, and relevant hashtags.
Content types: Static visuals, carousel posts, edited videos, and LinkedIn articles.
Posting frequency: Daily posts Monday through Friday, sometimes twice daily, keeping a constant online presence.

05 / The Results

What moved.

Measurable lift across every channel, and a clinic that finally sounded the way it felt in person.

Facebook / Instagram

754%

Reach growth

333%

Engagement growth

192%

Impressions growth

123%

Follower growth

~50%

MoM page views and visitors

23%

MoM engagement growth

Website traffic

41%

Increase in monthly views

28%

Increase in sessions

85%

Increase in avg session duration

"I appreciate all the work you have done for our clinic over the last year. It has been a pleasure working with you and your team."

CEO / Owner

Want social that actually sounds like you?

We'll build the pillars, write the posts, and leave you with a system you can run without us, if that's what you want.

Start a conversation More case studies