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Podcast + ContentA healthcare podcast past a million.
A professional membership organization in oncology care wanted to deepen engagement, deliver continuing education, and open a new sponsorship channel. They needed a podcast. I built one, end to end, and kept it on the air.
- Client
- Oncology membership organization
- Role
- Lead producer, host, monetization
- Format
- Weekly expert-interview series
- Outcome
- 1M+ downloads, sustained ad revenue
01 / Overview
An engaged community without a podcast to match.
The organization served a sizeable, engaged community of oncology professionals. They were looking for new ways to connect with that community, deliver continuing education, and generate revenue through ad sales.
I played a critical role in the podcast's formation and success, handling content development, production, distribution, and monetization from inception to milestone achievement.
02 / The Challenge
Start a podcast. Don't just start a podcast.
Launching a new show meant solving five things in parallel:
- Concept development: a format that would engage and educate oncology professionals.
- A routine: a consistent production schedule to maintain momentum and audience interest.
- Production: recording, editing, and distribution at a quality the audience deserved.
- Promotion & growth: building a listener base through real marketing, not just "we posted it."
- Revenue: ad sales and CE tie-ins that made the show financially sustainable.
03 / Our Approach
Structured. Staffed. Shipped.
Format & Content Planning
Developed the vision and format around expert interviews, clinical insights, and emerging trends. Built a content calendar for consistent, high-value episodes. Outlined core topics tied to oncology career growth.
Guest Sourcing & Interview Management
Identified and secured subject matter experts from across the oncology field. Tailored interview questions per guest. Coordinated scheduling and pre-interviews for a seamless production flow.
Production & Distribution
Managed recording, editing, and post-production for high audio quality. Set up distribution through LibSyn, ensuring availability on Apple Podcasts, Spotify, and Google Podcasts. Wrote detailed episode descriptions and social assets.
Promotion & Engagement
Leveraged social media, email newsletters, and print publications to promote episodes. Integrated the show with the organization's continuing education platform so listeners could earn CE credits. Monitored analytics and adjusted promo strategies on the fly.
Monetization & Sponsorship
Collaborated with in-house teams to define the advertising model, integrating sponsored reads that aligned with the show's educational focus and audience interests.
04 / The Results
What moved.
From an idea to an essential industry resource.
1M+
All-time downloads (as of April 2023)
5K–20K
Average weekly listeners
Weekly
Cadence sustained from launch
CE credit integration. Listeners could earn professional development credits alongside the content, deepening the value of every episode.
Sustained sponsorship revenue. Integrated ad reads created a reliable revenue stream aligned to the audience, not a bolted-on afterthought.
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A clinic that sounded like itself online.
Daily posting across three platforms, two audiences, one voice. Built the calendar, wrote the copy, handed back the process.
Read case study →Thinking about a podcast?
Most fail because they launch without a plan past episode three. Let's talk about what a show that actually lasts looks like for your audience.